Environmental Truth
Through multi-layer events, this campaign wants to effectively communicates Lotus's brand values and the superior capabilities of Lotus Emeya, while also engaging with a broad spectrum of audiences—from racing enthusiasts and luxury consumers to the tech-savvy and virtual gamers—under a unified and compelling message.
A call to action for enthusiasts and customers to fully embrace their passion for electric cars' innovation and speed, and unlock their desire to experience the extraordinary world Lotus offers.
Promotions:
Brand Truth
The historic and iconic F1 race car brand (Lotus) is extending the brand into new segments while maintaining its core identity and values, in order to reach broader target audiences.
A shift towards the EV trend: EV speed and power are no longer limited.
Innovation and specificities:
Too much convergence in the sports car industry leads to consumer boredom
Strategy: Leverage Emeya’s driving experience to transform the electric hyper-GT domain and establish it as a premier option for luxury EV enthusiasts.
Unleash Your Desire
Execution 1: "Emeya Dream Circuit"
We build these nostalgia bedroom showrooms…
Filled with posters of iconic supercars
The feeling of a cozy, personal space filled with dreams and aspirations.
Cross promotion: Leveraging the Fast and Furious brand, the campaign could be promoted through various channels, including movie trailer and digital media
Community Engagement: Engage with fan base worldwide—voting for racing locations, having the chance to speak with the cast, sharing their experience through the event on social media, and designing custom racing suits for participants.
Execution 2: Emeya X Need For Speed
Collaboration:
Need for Speed franchise presents a compelling opportunity for collaboration, offering partners the chance to engage with a diverse audience, leverage a globally recognized brand, and create immersive and innovative experiences that resonate with gamers worldwide.
If you can’t go out side? Here’s our virtual version!
Execution 3: Membership Exclusive Club
We want to transform the paradigm of supercar ownership, introducing an unparalled concept
An exclusive annual membership to our private club affords members free chance to drive Lotus electric sport car and also the effortless enjoyment of the elite collection of Lotus's finest supercars
Join this club and you'll unlock access to an ever-evolving fleet of Lotus's latest and greatest vehicles.
Our collection, regularly updated with the pinnacle of EV driving excellence, awaits to elevate your driving experience to unparalleled heights of luxury and performance.
Membership transcends mere plain driving; it's also a chance to escape from the ordinary and be distinguished from the general.
It offers a refined space for socialization among members sharing same passions and interests, and an opportunity to associate with upper class.
What’s the subscription?
Consumer Truth
Desire to drive an exclusive high-end performance vehicle without the drawbacks and inconveniences - uncomfortable/impractical ride for everyday transportation.
A Time tunnel walk you through your dream to reality
More Than Just Driving
Pay $1000 per year, get more you expect
Experience the Lotus Emeya at a fraction of the ownership cost
No long-term commitment, no dealership to haggle over, no subsequent payment, no buying or selling concerns
We build racing tracks in major cities to mirror the adrenaline-pumping action, exotic locations, and tight-knit community vibe seen in the films.
We provide 3 levels of driving difficulty
You can take the wheel yourself or by riding shotgun with professional drivers
You will follow a path designed for speed and the exciting experience of achieving dreams.
Introduce the Lotus Emeya into the "Need for Speed" seasonal game as a drivable car, with detailed modeling to accurately represent its design and performance characteristics.
The winner will win a one-year-subscription in the VIP Club
All About Enjoyment
You simply reserve a car and immerse yourself in the thrill of the drive. Then return it to us and anticipate your next extraordinary adventure.
You don't have to worry about the maintainance, storage, insurance, and deprexiation—we liberate all these aspects
Buy 1 get 40% discount for the next one
Old car exchange with 30% discount for buying new one
Try free types of cars from Lotus to drive
Unique car appearance available
Dedicated service (car insurance, maintenance, 24hrs service etc.)
VIP exclusive events to join
Lotus F1 race invitation provide
