Get Them Out
Get them out is a campaign centered around this CTA line that aims to directly counteract our tendency to not notice children impacted by domestic abuse. The line encourages action to get children out of their less-than-ideal positions, while simultaneously calling attention to, acknowledging, and illustrating the kinds of situations they might be in: shut off, cornered, surrounded, unable to make choices, plagued by the duality of this problem
Insight: Domestic abuse takes two forms but society is aware of only one.
Strategy: To bring to light the consequences of witnessing abuse by juxtaposing the realities of everyday life intertwined with abuse
“Behind every closed door,
Is a closed-off soul”
OOH: An interactive installation featuring a life-sized door frame will be placed in major city streets