Professional Experience

Account Executive

Boston University AdLab | January 2024 - Present

● Responsible for the coordination of BU SHA's rebranding campaign and research project.
● Working with internal departments to build tactic assumptions, timelines, scopes, and understand and communicate client input and feedback.
● Working with strategy, creative, PM, and production throughout the project - from intake and brief through to execution and optimization.

Customer & Market Consulting Internship

Procter & Gamble | October 2022 - December 2022

● Invested in relevant markets to excavate latest information, marketing strategies, content and data for the fabric & home care industry

● Analyzed the latest trends and innovations for fabric & home care products in China; Designed a user questionnaire aiming at the acceptance of innovative fabric cleaning products by the target audience

● Took part in market research and group brainstorming to carry out strategic promotion of Tide and Downy fabric cleaning products and discussed product copywriting

Planning&Consulting Analyst

Wunderman Thompson | January 2024 - March 2022

● Collected information and analyzed data to help DELL identify the current and future trends and development directions of business laptops; Conducted competitive analysis of Latitude series competing products based on sales data and after-sales service feedback from major e-commerce platforms

● Aimed at Midea’s airconditioning series, providing a complete set of packaging solutions that met the tonality and quality of Midea’s mid-to-high-end products, including series name, logo, slogan,etc.

Content Operator and Marketing

Mimic Social | January 2022 - May 2022

● Measured multiple social media KPIs for BUHI CO(backpack brand), achieved more than 9,000 user engagements and 18% conversion rate

● Leveraged social media strategies to create compelling ads, monitoring trending topics to produce content, generated a click-through rate of over 8% and over 40,000 views

● Analyzed BUHI CO's target groups to develop targeted ads and posts, and gained over $260,000 virtual profits.