Professional Experience

REAL DEAL Luxury Limited | January 2025 - Present

Brand Marketing Specialist

• Cross-Functional Leadership: Spearhead North American social media matrix (Instagram / TikTok / Facebook / Red Book) operations, coordinating the creative team to develop localized content strategies, achieving 4.63% CTR and 75K user reach through hyper-localized content strategies.

• Performance Analytics & Reporting: Monitored 6+ KPIs (conversion rate/ROAS) in real-time to optimize ad strategies, and produced competitive analysis reports, driving 34% YoY follower growth and 21% engagement rate increase. 

• Stakeholder Coordination: Help nurture relationships with KOLs and business partners, overseeing end-to-end campaigns from contract negotiation to performance tracking, with 100% on-time deliverables.

Boston University AdLab | January 2024 - May 2024

Account Executive

• Day-to-Day Account Management: Served as the primary liaison for the School of Hospitality Administration at BU, managing client communications, project timelines, and deliverables.

• Content & Campaign Development: Contributed to campaign brainstorms, conceptualized and executed the "SHA Experience" rebranding campaign, including copywriting, event coordination, and cross-platform content distribution, leading to an 18% increase in applications rate.

• Strategic Client Collaboration: Managed timelines and feedback for 5+ concurrent deliverables (videos, social posts, PR), worked closely with creative teams to produce high-impact content, boosting social engagement by 15%.

Wunderman Thompson | September 2022 - December 2022

Planning&Consulting Analyst

• Client Campaign Support: Executed market research for Dell's B2B marketing initiatives, analyzing 500+ customer insights to develop 5 actionable product recommendations that informed client strategy.

• Audience Insights Development: Conducted 80+ stakeholder interviews to map IT procurement journeys, identifying 4 critical decision-making factors that helped shaping client's sales messaging.

• Competitive Market Analysis: Created comprehensive competitor benchmarks for Lenovo and HP, delivering strategic SWOT reports that supported client positioning.

Mimic Social | January 2022 - May 2022

Content Operator and Marketing

• Social Media Campaign Management: Orchestrated full-cycle digital campaigns for lifestyle brand Buhi Supply Co., optimizing content across platforms to achieve 18% conversion rate and 9,000+ engagements.

• Data-Driven Content Creation: Developed high-performing social creatives aligned with platform trends, driving 40,000+ views and 7.8% CTR through targeted audience segmentation.

• Performance Optimization: Implemented weekly KPI tracking and A/B testing protocols that improved content effectiveness by 30%, demonstrating strong analytical capabilities.